In this digital era, with 59% global average internet penetration rate as of January 2020, having a website for your business is unquestionably very important! There are massive benefits of having a website for your business, and one of them is to get discovered by your potential customers. In a global survey, 74% of in-store shoppers searched online before going to the store to shop. Another solid upside of having a website is that it magnifies your business's market reach. Moreover, you can run online Ads for your business, which is comparatively cost-effective. A business website is also an effective way to communicate with your target audience. Having a website for your business has many more such amazing benefits and all these benefits, collectively result in more sales!
So, here are the top 7 reasons to have a website for your business to make the most out of the digitally available opportunities which will help your business to grow more:
1. Online Presence of Your Business
The most important reason to have a website for your business is to have an online presence for your business. Just have a look at the below-mentioned statistics to gauge the importance of having a website:
- 59% of shoppers surveyed say that they research online before purchasing to ensure they are making the best possible choice.
- 51% of shoppers surveyed say they use Google to research a purchase before they plan to make it online.
- 60% of smartphone users contacted a business directly using the search results.
- 46% of shoppers surveyed confirm inventory online before going to a store.
- More than 50% of shoppers surveyed say they use Google to discover or find a new brand.
- ¾ shoppers who find local information in search results helpful are more likely to visit stores.
- 78% of holiday shoppers researched online before going to a store.
The importance of having an online presence with a website is made crystal clear by the above-mentioned statistics. Now, if you don't have a website for your business, then how will you appear on your potential customer's search results? It is obvious, you need a website to appear on your potential customer's research results. Appearing on your potential customer's search result has immense potential to increase your business's reach and by letting it reach out to more customers, which will automatically boost your sales!
2. Advertise Your Business Online
Another most important reason to have a website for your business is that you can run online Ads for your business. Online advertising has tremendous potential with almost 4.66 billion internet users as of 2020. Online advertising is comparatively cost-effective, and one of the other best upsides is that you can access your ad campaign's performance insights as well. Now, to run online ads for your business having a website is one of the prerequisites. It is an essential medium via which you can run ads for your business on Google or social media platforms. Promoting your business on online platforms such as social media which have a 4.14bn active global media population worldwide is undoubtedly a great way of reaching out to your potential customers!
3. Effective Way to Communicate
A website is an excellent communication medium which is another upside of having a website for your business. Through it, you can effectively communicate with your target audience about what sets you apart? To whom your services are for? What are your business goals? For instance, on your website, you can elaborately mention your business's mission, vision, and what makes you unique! Moreover, with a product description page on your website, you can let your potential customers know more about your products and their usefulness. In short, a website is a great means of communication to let your target audience know about your business in-depth.
4. Magnify Your Market Reach
One of the other most important pluses of having a website for your business is that it opens your business's door globally. With having a website for your business, your business's market reach will no longer be location-specific. When your business has a website it magnifies your business's market reach by letting you reach to customers globally which otherwise wouldn't have been possible. This automatically helps your business to grow more!
5. Make a Solid Impression
Leaving a solid impression on your website visitors is also equally important, and that can be achieved by having an effective and responsive website. Having a user-friendly website with effective website designs leaves a solid impression on your website visitors and plays a significant role in converting your website visitors to your customers. Now, to make a solid impression, the website most importantly needs to be user-friendly, for example, your website should be mobile-friendly because 50% of web traffic comes from mobile. 50% web traffic, that's huge! And if your website is not a mobile-friendly website and if people have a negative experience on mobile, they are 62% less likely to buy from you in the future. Overall a website needs to be user-friendly and needs to have effective designs that definitely leave a solid impression and that ultimately result in boosting the conversion rate.
We at TNK Design Desk can help you build a responsive and effective website. TNK Design Desk is a leading design agency which has years of experience and team of super creative and talented experts. Based in Delhi/NCR, the TNK design desk provides a broad-spectrum of services in the digital industry from Graphic Design, Website Design, Website Development to other digital marketing services. Our sole objective is to provide cost-effective services without compromising on the quality. Contact us to build a professional website for your business at cost-effective prices.
6. Establish Trust
Establishing trust with your potential buyers is another key benefit of having a website for your business. You can mention your testimonials on your website which will showcase your expertise and enhance your credibility. This establishment of trust and enhanced credibility will make you reliable and it will ultimately play a huge part in converting your potential customers into your customers. Apart from testimonials, you can have a portfolio page on your website which will also showcase your expertise, give a fair understanding to your potential customers to gauge your capabilities. Moreover, you can mention on your website about how many years of professional experience you have, and talk about the significant parts of your professional background. This sneak peek to your professional experience and background will showcase your expertise, and ultimately be a huge help in winning your potential buyers' confidence.
7. Be Available For All Day And All Night
When you have a website for your business, your business is available for all day-and-night to your customers. This is another significant importance of having a website for your business. One of the massive benefits of being available to your customers for all day-and-night is that it brings more sales! For example, your business's physical store can be open for specific hours. And that means you can only sell during that specific time frame, but when you have a website for your business then your business is available to your customers for all day and all night, which automatically leads to more sales!
All-in-all, in today's digital world, having a website is a must for business of all sizes. If your business still doesn't have a website, then don't wait any longer! Don't miss out on the opportunities that the digital world has in-store for your business. Put having a website on the top of your priority list, build a website and scale up your business.
That's all for today's blog on the importance of having a website. Stay tuned for more such blogs!