We Will be entering a whole new decade in next 40 days and as India become the second largest country in the world with the highest number of internet users, there’s a drastic shift in the marketing strategies of the company. Those days are gone when companies survive without a website. With majority of the buyers prefer to go online, companies are trying to maintain a strong online platform for themselves. They have started selling their products through online medium and It would be really foolish decision on organisation’s part to not have an online website for their brand.
There’s no point in denying the fact that web is more alive today than it has ever been. Websites brings a lot of business to organisation and with improving technologies, creating website has become a really easy task. There are a lot of custom made templates available on the internet which can be altered as per your need to increase the productivity of the brand.
But is your website really effective? A poor website is equivalent to offline store which has all the products but doesn’t have any salesperson to sell them. Designing a website that fulfills all your requirements is a real daunting task as lots of things goes into creating a successful website. Web developers and designers work together efficiently to produce an effective website.
To prepare a website, there are a lot of things that should be considered in advance. Today, in our blog section we have brought some tips that you should keep in mind while designing a website for your brand.
1. Know your audience:
Be it any industry, field or product, it is essential to develop a plan before entering the ground. Planning plays a crucial role in the development of the website. It is important to understand for whom you are making this website. Researching and understanding about the target audience gives you the clear idea about their needs and requirements related to the product. If you don’t know who is your end user, you might end up creating a mess!
2. Clean designs:
Minimalism and subtle designs has been ruling the design industry from recent years.Customers tends to link the quality of the product with the design of your website. If your website doesn’t look good they might turn up to your competitors. Clean designs attract more customers. With clean design, customers can focus on your brand instead of loud and chaotic graphic elements. A clean website results in better user experience and thus in return provide more business to the brand.
3. Aesthetics:
People are fond of good looks and choosing good color, images and fonts can increase the customers engagement on the site. The term aesthetics is an umbrella term for all kinds of effects added to the website. Typography and colors plays an important role in the design of websites. Designers have to choose colors wisely, keeping the audience in their mind. Colors should put customers to buy the product and not scared them. Perfect balance, hierarchy, enough white space also adds up a lot to the efficiency and effectiveness of the website design.
4. User friendly:
In web design, it is extremely essential for a website to be user friendly in order to be the successful one. Websites that are easy to use garner more audience. Good usability improves the company’s sale and turn leads into the potential buyer. Good usability means your website offers a seamless experience to your customer and they find all the relevant information with ease. Usability of website cannot be ignored by companies in the long run, thus designers should take care of user experience while preparing the structures for website.
5. Easy navigation:
If your website is confusing and customers find it difficult to navigate, they might leave your website in frustration and probably would never return. Easy navigation helps consumers to find the information of their interest at a relatively faster speed. If there are multiple sections in your website, they must be clearly presented. You can delete unnecessary pages from your website to improve the loading time and quality of your online presence.
6. SEO friendly:
Every website should be SEO friendly. This is one of the essential aspects that developers should keep that in mind. They should pay attention on relevant keywords while developing the content for website. As search engines display their results based on keywords, content creator should pay necessary attention to that. Keywords should be placed smartly in the content as their over usage can make your content unethical. So while preparing website, we should prepare the content of the website that seems to be SEO friendly.
7. Loading time:
The average loading time for website is 4 seconds. People don't usually wait longer than that and shift to another website. While customers looks for some information online, nothing frustrates them more than long loading time. Shorter loading time is vital for customer’s retention. Companies should evaluate their website from time to time.
8. Domain and Hosting:
Things which are easily accessible gets more attention and the same goes for your website. If your company's website incorporates excellent SEO with simple & easy to remember name in the domain, it can increase your chances to appear above in the search engines. Also before taking hosting packages, compare it with other sites. Check if the service provider is providing you all the necessary elements and the offered package is suitable for the brand.
9. Clean and functional codes:
Whether you are optimising existing pages or creating new pages it is important to have a clean and SEO friendly code. By improving site coding the business website can yield better results for the business.
10. Active blog and original content.:
Do not underestimate the power of blog and original content on the website. Keywords enriched content can improve the website listing on search engines. Website with engaging content drive more customers and improves customer retention period. Blogs are subtle way to communicate about your brand and if written properly, customers can easily relate themselves to it.
11. Multiple browser compatible:
As technology progressing with every passing second, the number of internet browsers is also growing at an increasing rate. With so many growers available like Firefox, Chrome, internet explorer, safari etc it becomes difficult to keep updated with all. While creating a website it is essential to ensure that the website is made compatible for multiple browsers, especially major browsers. versions. Failing to take this step, companies can ignore a large section of their customer base, which can result in costly consequences.
12. Responsive website.
As per the statistics, use of mobile phone has recently increased from past two years and to effectively reach this Mobile users business make sure that their website is available on all platforms and devices. If a company already has an established website, it is advisable to them to create a separate website compatible with mobile phones & tablets. Otherwise the companies that are planning to launch a website for their brand should inculcate the responsive design in the same website.
Given these 12 aspects of website, it's clear that there are many factors that affect the development and design when creating a branded website. These are a few aspects of the bigger picture. There are other elements that affect the working and designing of the website, make sure you keep all the things in your mind while preparing a design for website.
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